To quote the Avalanche announcer, John Kelly: "Thank you, thank you, thank you."
Thank you, Seth Godin.
www.triiibes.com just launched in advance of Seth's forthcoming book "Tribes". In all honesty, I haven't figured it out yet, but it looks like one amazing collection of social media revolutionaries, sneezers, influencers, technologists and other individuals for whom staying put is not an option.
I joined because I subscribe to Seth's Blog, probably still my favorite daily posting (and I mean daily) of anything that matters for a marketer. Since Seth is such an astute thinker, it isn't really fair to say the thinking is restricted to marketing. For Seth, the best way to market is to build a better product, one in tune with the consumer's needs.
Thus my membership in Tribes. Here is the Day One experiment, a Q&A that asks questions for what really, really matters to the consumer.
I am a believer that in my profession (real estate), it is terribly easy to be reactionary and incredibly difficult to be proactive and on-purpose. This is the hardest year I've confronted in the business (today is the start of my 10th year) yet I have been successful primarily because I genuinely care about people and relationship, I collect lots of data so I can give it away and I ask lots of questions. But I still think I'm a long, long way from where the average consumer really wants me to be. For the exceptional consumer (the consumer I frankly really want to work for), I think that distance may be severe.
So to mark day one on this social media enterprise, here is a question to the masses: "what are your expectations of a REALTOR Website? "
- What are some positive things you have seen?
- What are some negative things you have seen?
- What is missing?
- How do you get any "feel" for the person you discover in an online world?