Twitter is not the end-all, be-all of the social media universe. There are a few people I follow for reasons that I can't remember, and this week as a I de-cluttered my life by changing offices and ridding my desk of 7 years of files (files that had moved 7 times in those seven years without being touched again!), I unfollowed about three dozen people that were mindless chatter signifying nothing. If they're not stretching my perceptual map, challenging me to improve, making me grin, or participating in a conversation... it's pretty pointless.
So having bad-mouthed a lot of the mindless chatter of Twitter, there are some HUGE exceptions. Guy Kawasaki is one. This is a man with 27,530 some updates, 150,000+ followers and a master of the art of "the headline" that must accompany a blip url with sufficient ammo to get someone else to open it. Guy is a maximum minimalist, part of the meta-reality that is Twitter. Guy runs multiple online magazines and sites, advises the monsters of Silicon Valley and was at Apple in the early days. His posts could be on mating lab mice, a twitpic of him landing on an aircraft carrier, his pilates-followed-by-hockey workout regime, a podcast on the faith of a Big Island Japanese Boy, or most popular, technology.
About 30 minutes ago he posted a new U2 video. Now I'm a slobbering, ridiculous U2 moron who can't expand their musical perceptual map past Jack White in one direction and Jack Johnson in another. I am corporate rock. But I've never liked the new U2 single (a good album, but devoid of any "singles"). Well, this might be the best video they've ever done. I probably wouldn't appreciate it if I wasn't a dad, so here is a free Friday blip from the twitterverse, courtesy Guy Kawasaki and director, David O'Reilly.
So having bad-mouthed a lot of the mindless chatter of Twitter, there are some HUGE exceptions. Guy Kawasaki is one. This is a man with 27,530 some updates, 150,000+ followers and a master of the art of "the headline" that must accompany a blip url with sufficient ammo to get someone else to open it. Guy is a maximum minimalist, part of the meta-reality that is Twitter. Guy runs multiple online magazines and sites, advises the monsters of Silicon Valley and was at Apple in the early days. His posts could be on mating lab mice, a twitpic of him landing on an aircraft carrier, his pilates-followed-by-hockey workout regime, a podcast on the faith of a Big Island Japanese Boy, or most popular, technology.
About 30 minutes ago he posted a new U2 video. Now I'm a slobbering, ridiculous U2 moron who can't expand their musical perceptual map past Jack White in one direction and Jack Johnson in another. I am corporate rock. But I've never liked the new U2 single (a good album, but devoid of any "singles"). Well, this might be the best video they've ever done. I probably wouldn't appreciate it if I wasn't a dad, so here is a free Friday blip from the twitterverse, courtesy Guy Kawasaki and director, David O'Reilly.
U2 - I'll Go Crazy If I Don't Go Crazy Tonight from David OReilly on Vimeo.

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